SunnyD – Social Media Branding

SunnyD made a cool comeback by owning its nostalgia and getting smart on social. With a fun, bold vibe and a touch of internet humor, it built a personality that really clicked with Gen Z — while still giving Millennials those throwback feels. The result? A brand that feels fresh, fun, and totally back in the mix.

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The Specifics

  • SunnyD, a nostalgic favorite among Millennials, sought to reinvent itself for Gen Z—a generation known for its skepticism toward traditional advertising. To stay relevant, the brand needed to cultivate an authentic, engaging personality that resonated with Gen Z while still appealing to Millennials.

  • SunnyD embraced a self-aware, community-driven approach, engaging directly with fans on social through comments, DMs, and by sharing and rewarding user-generated content. By speaking Gen Z’s language and fostering real interactions, the brand positioned itself as more than just a drink—it became a relatable online personality. Additionally, SunnyD’s playful, snarky engagement with other brands sparked viral conversations, further cementing its relevance.

    • Successfully reconnected with a new generation.

    • Multiple viral moments

    • Grew Organic Impressions

    • Increased Engagements

Social Timeline

  • Before

  • After

Winning Through Stories

Over the year, we averaged about 2 stories a day—everything from original content and post reshares to tagged UGC and fun birthday shoutouts. When we could, we added CTAs, stickers, GIFs, and catchy captions to keep things engaging.

Content Creator Program
We spotted superfans in real time, vetted them, and gathered UGC through tagged posts and DMs.

The Numbers

+724,610

Total New Followers

1.6%

Average ER

680,750,967

Lifetime Impressions

579,578

Lifetime Shares

239,682,828

Lifetime Video Views

11,207,382

Lifetime Organic Engagements

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