Dunkin’s Pier 17 Atrium Takeover

This was one of those fast-paced, high-energy projects you jump into and don’t look back. Dunkin’ took over Pier 17 for a full weekend using their new Sync’d LED system, and the timeline was extremely compressed with big stakes for both the brand and the team. We created and coordinated a wide range of videos and animations across three-story LED displays, along with supplemental content throughout the venue. Despite the tight turnaround and complex setup, everything came together seamlessly, resulting in a bold, immersive takeover that truly brought the Dunkin’ brand to life.