Nike – Air Max Day
Every year on 3/26, Nike celebrates its roots with “Air Max Day,” and as a globally known sports brand, they go big. In Chicago, they threw a dual celebration for both adults and young people. I was part of the youth event—from early brainstorms to designing every element for the all-day experience.
Concept & Strategy
Educational Entertainment
The event aimed to teach children about the science behind Nike's Air technology through interactive and entertaining activities.
Hands-On Engagement
Activities were designed to be tactile and participatory, allowing kids to learn by doing.
Visual Storytelling
The design elements told a cohesive story, guiding participants through the experience in an intuitive and engaging manner.
Design & Visuals
Interactive Installations
Custom-built stations demonstrated the mechanics of Air Max cushioning, allowing kids to see and feel the technology in action.
Creative Workshops
Dedicated spaces were thoughtfully designed to allow children to try on and experience Air Max shoes firsthand, turning product interaction into a fun and memorable moment.
Immersive Environments
The venue was transformed with vibrant graphics, dynamic lighting, and thematic decor to create an engaging atmosphere.
