Martha White’s Website Redesign

An iconic brand in the U.S., Martha White came to us looking for a website refresh following a recent packaging redesign. As the #1 brand in muffin mix and cornmeal, the goal was to elevate their digital presence while keeping the cozy, home-baked feel people know and love. We leaned into warm colors, inviting patterns, and hand-drawn style illustrations and badges to bring that comforting, kitchen-table vibe online. The result is a site that feels fresh and modern, but still unmistakably Martha White.