Jack Links – Power Your Play
The “Power Your Play” campaign was a convenience-store-exclusive activation aimed at connecting Jack Link’s with the gaming community. In partnership with Envy Gaming, the campaign featured a sweepstakes where fans could win gaming gear and a weekend at Team Envy’s HQ. Designed for on-the-go snackers, the campaign brought together bold in-store visuals and digital engagement to position Jack Link’s as the go-to protein snack for gamers.
Concept & Strategy
Brand Integration
Blended Jack Link’s branding with gaming aesthetics to create visuals that resonated with the esports audience while staying true to the brand’s identity.
Interactive Elements
The campaign featured interactive components, such as sweepstakes and social media engagements, designed to foster community participation and excitement.
Sweepstakes Activation
A key highlight was a sweepstakes offering fans a trip to Team Envy’s HQ—deepening their connection to Jack Link’s and the esports world.
Impact & Reception
The campaign successfully engaged the target demographic, leveraging the synergy between snack culture and gaming.By aligning with prominent esports teams and creating interactive experiences, Jack Link’s strengthened its position within the gaming community.
